Top 10 Twitter Utilities

TwimeMachine

TwimeMachine

Are you still looking for the best Twitter services and utilities that are able to enhance your tweeting experience and bring more value to it? Look no more for today we will be sharing with you the top 10 Twitter utilities available on the web:

  1. bit.ly: The best URL shortner around used by various Twitter applications directly or to leverage their bookmarklets.
  2. Ping.fm: A highly valuable service that allows you to publish your updates to many social networks simultaneously.
  3. Visibli: Optimizing engagement means sharing great content– even if it isn’t your own. The Engagement Bar shows your brand above each linked page to keep you top-of-mind. Also has analytics.
  4. Tweepi: A great Twitter management tools with stats which allows you to follow, flush, reciprocate and clean up your Twitter account based on users’ activity, engagement, retweets and so on. Continue reading »
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5 Simple Steps to Going Viral on Twitter

Going Viral!

Successful viral marketing on Twitter is not as simple as many assume, however, with the right guidelines and steps, it can be done and bring about a rewarding outcome!

Therefore, for today’s post, I will be sharing you 5 simple steps to going viral on Twitter:

1. Call on Action:

Don’t take retweeting, or lack of it, lightly. An RT is a way to show your Twitter friends and followers that you care about them and about the content they share with you. If retweeting is the action you wish your readers to take, the best way to persuade people to do it is to motivate them to by asking or offering incentives. When tweeps retweets your content, they’re very likely to also repost your call to action, lending it their credibility and influence.

2. Timing is King:

There is a window of time during which sharing on Twitter occurs more often so you should keep an eye on the following:

  • The first few days of the business week.
  • Monday through Wednesday (weekends are usually slower).

3. Links Rule:

Almost 70% of all retweets contain a link. Therefore, if you want to spread your off-Twitter content, you should make sure that you do utilize links in your tweets. However, make sure you do mix it up with other types of tweets now and then and do not spam your followers with ads! Continue reading »

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10 Valuable Tips for NGOs on Twitter

NGOs & Causes

NGOs & Causes

Twitter is fundamentally changing the way people, companies and organizations interact and share ideas. With that said, and especially in the case of NGOs, it is very important to learn how to utilize Twitter in order to achieve the goals and objectives they are trying to promote.

Therefore, for today’s post, I will be sharing with you 10 useful and equally valuable tips for NGOs on Twitter:

1. Monitor Discussions & Relevant Updates:

Once you’ve signed up and chosen the right Twitter name, avatar and background for your NGO, start out by doing a search. This will familiarize you with the relevant content on Twitter and will give you a taste on how to proceed further.

2. Identify & Follow:

Identify the most influential and interesting Twitter users in your sector and follow them. You can also look up your friends and colleagues since they might help you get more exposure for the cause you are promoting. Tweepi.com is a great tool for doing that!

3. Customize Your Account:

Add a descriptive bio, a related link and customize your page to encourage tweeps to follow you. There’s just enough room for a short description in your Twitter bio so use it; explain what you’re doing or, if you’re representing an organization or campaign, and describe your activities.

4. Create a Relevant Voice:

Perhaps you want to inspire debate by asking pertinent, open-ended questions or maybe you want to inform about issues. It’s up to you which tone of voice you use but avoid going into rants or being idle.

5. Patience, Grasshopper:

There are many services out there that promise huge number of followers, forget about them; what you really want is quality not quantity. Having 50,000 people who aren’t listening to you or retweeting you is not as valuable as 100 advocates who will evangelize your cause.

The way to do this right is by being active through posting relevant and interesting messages and responding and engaging with followers. Continue reading »

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