Amongst its other benefits, Twitter could technically be a natural complement to your site and an effective way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get noticed. So how can you best leverage your Twitter account for search? Here are 5 tips to help you get started:
1. Use Your Real Name Wisely:
Your Twitter “real name” is perhaps the most important thing you can set on your Twitter profile. It appears in the title tag for both your Twitter profile and your individual tweet pages. It’s highly searchable, and it’s something that will appear in Google’s link to your profile.
This means you need to make sure your real name is both relevant to you, a keyword people are likely to search for, and something that will make people want to click.
Here, it’s very essential to note that your Twitter “real name” doesn’t have to be your actual name, unlike with Facebook. Instead, it can be virtually anything as long as it comes in under the 20-character limit Twitter imposes.
2. Utilize Your Username Effectively:
As in the case with your real name, your Twitter username is crucial content that will be displayed in the title of your Twitter profile page and, in some cases, your individual tweet pages. Also like your real name, it can be anything you want as long as it comes in under the 15-character limit Twitter places on usernames.
It is best to use this space wisely with an easily remembered, keyword-rich Twitter username that will get the attention of anyone searching for related keywords. This may seem like an impossible task since fifteen characters certainly isn’t a lot to work with, but a few quick Google searches for keywords related to your site can reveal what kinds of Twitter handles are ranking well, giving you a template for success.
3. Invest in Your Bio:
Whether you use Twitter for business or other, take a good look at your Twitter bio and ask yourself “Will someone reading my bio want to follow me?” and if yes, then ask “Will that follower be the kind of person I wish to attract?”
No one relevant will follow you if they don’t know who you are and no one will know who you are if you don’t tell them succinctly. So work on developing a unique and attractive Twitter bio.
Here are some Twitter Bio Don’t for you: Continue reading