Why Do People REALLY Tweet? The Psychology Behind Tweeting!

What are the real, closeted reasons behind the act of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

Maslow's Hierarchy of Needs Model

Maslow's Hierarchy of Needs Model

Here are some of the main reasons behind the act of tweeting based on Maslow’s Hierarchy of Needs Model:

  • Meeting new people from different backgrounds and various locations around the world.
  • Establishing connections with others, grow friendships, build relationships and maybe even find love (or at least talk about it to many others who might be feeling the same!).
  • Building on self-confidence through interacting with tweeps who continuously praise your tweets, personality, knowledge and/or looks.
  • Earning respect from your Twitter peers by providing them with valuable content, tips and links.
  • Developing and spreading your creativity in an open and receptive Twitter atmosphere.
  • Learning new skills related to problem-solving, enhancing interpersonal competencies and improving overall communication habits.
  • Winning products, through sweepstakes and promotions, that have the ability to make you feel “important” and “unique” such as the Macbook Pro.
  • Feeling with others on a deeper level through spreading the news about humanitarian causes, environmental problems, economical issues or political debates, and eventually making a difference.
  • Achieving fame through proposing ideas that will become trending topics or uncovering site hacks and problems.

Now that I have listed the psychological needs behind using Twitter, which need would you say Twitter satisfies for you? And do you think there are other needs that Twitter fulfills?

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Posted in Humor | Tagged , , , , , , , , , , , , , , , , | 9 Comments
  • Anonymous

    Twitter is the proverbial fly on the wall setting.  Gaining insight into the lives of others is the driving force, I think.

  • Mercy Wambui

    @wagio2010 says tweeter amplifies dormant egos..:-)

  • http://twitter.com/JudithMorgan Judith Morgan

    The urge ro communicate and the desire to connect in a virtual world

  • Anonymous

    Hmmm I would say winning a Macbook wouldnt make me feel either unique or important, it would make me feel happy to have helped promote a company and be rewarded and also grateful.
    I also tweet charities and charitable tweets, that does help others and can potentially make a difference.
    Good list, but it needs tweaked.

  • http://megablue.blogspot.com megablue

    It make more sense if the hierarchy is upside down…

    • http://www.iframeworkx.com Marvin Rivera

      yah I agree.. really much better… :) 

  • Mike Mikeman

    I still don’t understand..bunch of idiots. Twitter fags..

  • gussley

    Let’s get real here. Maslow glosses over all kinds of needs, like those for aggression and destruction. It seems to me a lot of tweets are motivated by disrespect and tearing down others.

  • Jerome Me

    I notice one of the needs being met is excretion…