Your influence on Twitter is not measured by the number of people following you, it’s measured by your ability to influence your followers. To increase your influence on Twitter, you should consider catering to niches. You can do that by creating Twitter accounts for each topic that you want to talk about instead of discussing them all through a single account.
This is a good idea for the same reason that it is a good idea to have clearly indicated sections in a newspaper. This way, those who are only interested in reading about the economy don’t have to weed through the sport news item to find their economical news.
So, if your business wants to offer customer service along side the accounts role in PR, consider creating 2 accounts even though they are managed by a single person. To simplify managing multiple accounts you should consider using services such as Hootsuite to help you achieve that task.
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